Jun 22nd 2010
Loading ...Brand Karma: What Matters in 6 Words
• What kind of a world do you want to live in? What kind of a world do you want to leave your kids?
• Should we lie in the marketing-made bed of unsustainable consumerism, or do something different?
• Can brands really be a force for good?
Tweet your answers to these questions in just six words – using the hashtag #whatmattersin6 – to be part of a global conversation being facilitated at the Cannes Advertising Festival by Craig Davis, Chief Creative Officer of Publicis Mojo.
These questions – and more importantly, creative solutions to them – will provoke robust discussion in the Palais at the Cannes International Advertising Festival on Wednesday June 23, when creative leaders Dave Droga and Craig Davis are joined by Phil Rumbol (marketer and global advertising leader, Cadbury plc).
Their interactive session What Matters Now? will examine whether advertising and marketing can help create a sustainable future. And it will look at some emerging tools that point to how.
One of the tools is www.BrandKarma.com, the world’s first brand-centric social media platform and an idea that Craig Davis, the site’s founder, believes is central to the continued relevance and potency of any brand.
‘Brands are the currency of our industry. They are also the $2 trillion public face of the economy, and they are becoming compelling content in and of themselves. This makes them both more interesting – and powerful – than marketing gives them credit for,’ says Davis.
The premise behind BrandKarma.com is the idea that how brands behave and treat their stakeholders is a source of intense interest to the people formerly known as consumers. People understand not only that their purchasing decisions have consequences, but also that by sharing and mobilising their opinions around brands, they can positively influence the trajectory of business.
In recognising that it’s in all of our interests to help brands be a force for good, What Matters Now? will encourage participants to be part of the dialogue, and part of the solutions.
What matters now to you? Tweet us in just 6 words.
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