MARKETING

Complex systems have helped solve murders and uncover financial fraud. UTS’s Complex Systems Research Centre is using the model to predict how social media spreads information, entertainment and marketing messages, Suresh Sood explains.

While politicians battle over the details of an Emissions Trading Scheme, Professors Jordan Louviere and Richard Carson of the Centre for the Study of Choice, UTS have researched what more than 70% of the Australian public would vote for.

By understanding the key drivers of change, Australian tourism stakeholders are becoming ‘future makers’ rather than ‘future takers’, says Dr Deborah Edwards.

There are three types of innovation. To be successful, companies should understand what they are trying to achieve, build their structure and organisation around those objectives, and work to their competencies, says Nigel Bairstow.

A million dollar study of consumers’ wine choice tells us that our wine selection, like so much of our behaviour, can be profiled, modelled and predicted in advance. Professors Richard Carson and Jordan Louviere explain how.

The biggest imminent change is for your mobile device to selectively let the world know where you are, what you’re doing, and what you want to do. It’s about Here and Now, says Chris Beare.


change@UTS Business

Business21C Magazine Autumn 2010

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