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StrategyTube
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StrategyTube is a fresh approach to learning about strategy as practice; it was initiated by scholars at the School of Management at the University of Technology, Sydney and is the foundation of the most recent and complete set of resources on strategy, published by SAGE London as Strategy: Theory and Practice (2011) together with its associated website.

The video case studies model an approach to research and learning for students of strategy at all levels that is comparative, critical, creative, innovative, live, relevant and practice-oriented.

The book takes students on a strategy safari which, at frequent points, connects with the world of practice represented in the videos.

12 Results: by latest listing

  • Unique strategies: Financial service industry

    Traditional strategic theories are no longer seen as the ideal …

    Unique strategies: Financial service industry

    Traditional strategic theories are no longer seen as the ideal template for the tertiary sectors, says David Deverall, Managing Director and CEO of Perpetual Limited.

  • Corporations, states, security and NGOs

    Steve Shallhorn, former CEO of Greenpeace Australia, provides fascinating insight …

    Corporations, states, security and NGOs

    Steve Shallhorn, former CEO of Greenpeace Australia, provides fascinating insight into how Greenpeace approaches strategy at grassroots and managerial levels.

  • Strategy, ethics and sustainability

    Maria Atkinson discusses sustainable practices at Lend Lease, and answers whether …

    Strategy, ethics and sustainability

    Maria Atkinson discusses sustainable practices at Lend Lease, and answers whether there has to be a trade-off between the environment and economics. Watch the video and download the case study on the StrategyTube channel.

  • Scenario planning

    Oliver Freeman from The Neville Freeman Agency offers insights into the 'how' and …

    Scenario planning

    Oliver Freeman from The Neville Freeman Agency offers insights into the 'how' and 'why' of scenario planning.

  • Strategy and collaboration

    Alan Cadogan - the Strategy Director for the City of Sydney - …

    Strategy and collaboration

    Alan Cadogan - the Strategy Director for the City of Sydney - speaks about the development of Sustainable Sydney 2030, the city’s overarching vision for the years to come.

  • Entrepreneurial strategy

    Jon Dobell from Ernst & Young is an authority on the links between …

    Entrepreneurial strategy

    Jon Dobell from Ernst & Young is an authority on the links between strategy and innovation. Here he discusses entrepreneurial strategy.

  • Politics and strategy

    Michael Smith from the Asia Pacific Civil-Military Centre of Excellence shares some …

    Politics and strategy

    Michael Smith from the Asia Pacific Civil-Military Centre of Excellence shares some of his experiences as a strategist in the political arena.

  • Culture, sense making and identity

    Cindy Carpenter from Corrs Chambers Westgarth provides a unique insight …

    Culture, sense making and identity

    Cindy Carpenter from Corrs Chambers Westgarth provides a unique insight into how this global legal firm approaches strategy development.

  • Top management teams

    Roger Corbett, former CEO of Woolworths, shares his decades-long experience with strategy …

    Top management teams

    Roger Corbett, former CEO of Woolworths, shares his decades-long experience with strategy and decision-making from shop floor to boardroom.

  • Strategy and branding

    Ruud Polet, Head of Brand Marketing at ING, gives insights into the …

    Strategy and branding

    Ruud Polet, Head of Brand Marketing at ING, gives insights into the marketing and distribution of ING’s brand internally and externally.

  • Management of change

    Svein Brandtzaeg from Norsk Hydro ASA provides an excellent case for what …

    Management of change

    Svein Brandtzaeg from Norsk Hydro ASA provides an excellent case for what it means to successfully implement a strategy for change as he reflects on the firm's exit from the global magnesium industry.

  • Competitive performance

    James Goth from The Boston Consulting Group provides a unique insight into the …

    Competitive performance

    James Goth from The Boston Consulting Group provides a unique insight into the specific relationship between strategy and competitive advantage.

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