Loading ...Culture, sense making and identity
The crucial factor for understanding the role of culture, sense making and identity on strategy is the employee of the organisation. Cindy Carpenter from Corrs Chambers Westgarth provides a unique insight into how this global legal firm approaches strategy development and how it aligns the corporate strategy with its organisational identity, branding strategy and internal sense making processes.
Watch the full video above, or skip to selected chapters below.
Cindy discusses why she, as an experienced strategist, is working in HR and Marketing in this prestigious legal firm.
Cindy provides a unique metaphor for the notion and process of strategy in a professional services firm.
The key skills and tools needed for a successful strategist are covered in this chapter.
A thorough perspective is provided on the actual use of typical frameworks and processes used in practice.
The various differences in meanings between traditional ideas of strategy and those relevant for professional services are illustrated.
Cindy discusses the links between strategy, branding and the actual HR practices on the firm, illustrating how they support each other.
A detailed and insightful presentation is given on Corrs 2010 strategy and how it has been developed and implementation commenced.
Cindy finishes the video stating the importance of practical application for building competence in becoming a good strategist.
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