Loading ...Strategy, ethics and sustainability
Sustainability means development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Maria Atkinson talks of her success in incorporating sustainable practices into a global organisation, and answers whether there has to be a trade-off between the environment and economics.
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How does Lend Lease, as a global organisation working across all areas of property development and management, benefit from their position?
Maria discusses the role that CSR and governance plays at Lend Lease and the importance of her role within the organisation.
The role of sustainability is to take a macro-level approach and integrate with other business units for them to take on their own sustainable practices.
Sustainable strategy must have economic benefits and must make commercial sense. Maria explains how these two factors are not mutually exclusive.
Diversity of thought is essential in the strategy process at Lend Lease. This ensures that all potential impacts on the strategy are considered.
Maria predicts the increasing importance of sustainability being incorporated into the core functions of businesses in the future.
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