Gay Flashman
Gay Flashman is founder and CEO of Formative, a digital communications agency based in Sydney.
She has a track record of more than fifteen years in digital communications, media consultancy, journalism and television news production in Britain and Australia.
Prior to founding Formative, Gay was Head of Digital at Hill & Knowlton PR in Sydney where she established the content development division, Connect, which developed digital content and campaigns for clients such Coca Cola, the YMCA, the RTA and Canon.
Formative delivers consultancy, training and content delivery in digital communications – advising clients on social media strategies and protocols, blog strategies, internal training for social media and general digital outreach and content such as webinars, podcasts and vodcasts.
Before moving to Australia, Gay worked as managing editor of Channel 4 News, where she managed newsroom operations, more than 120 staff and a multi-million dollar budget.
Gay has an MBA from Warwick Business School in the UK.