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Sentiment analysis: the internet becomes a focus group

The new tools and techniques emerging from …

Sentiment analysis: the internet becomes a focus group

The new tools and techniques emerging from sentiment analysis will reap valuable insights out of the cacophony of the social web, without the need for surveys, polling call centres, or focus groups.
Ph3: Three minute thesis at UTS Business

Picture the scene: you’re at a party, you …

Ph3: Three minute thesis at UTS Business

Picture the scene: you’re at a party, you get chatting, things are warming up and you’re keen to impress. Then…
Edition 13: Sports and the City-to-Surf

Lisa Dowsett, operations director of Sydney's City-to-Surf, talks us …

Edition 13: Sports and the City-to-Surf

Lisa Dowsett, operations director of Sydney's City-to-Surf, talks us through the complexities of organising the country's largest community sports event. Joining Lisa in the studio is Daryl Adair, Associate Professor of Sports Management at UTS Sports, Leisure and Tourism. He adds the broader perspective, bemoaning the dropoff in grassroots community sport.
Professor Jordan Louviere awarded international marketing accolade

Professor Jordan Louviere of UTS Business wins the …

Professor Jordan Louviere awarded international marketing accolade

Professor Jordan Louviere of UTS Business wins the 2010 Charles Coolidge Parlin Marketing Research Award, one of the most prestigious international honours in marketing research and practice.
God? Or a worm in an apple?

On the day of the iPad launch, there …

God? Or a worm in an apple?

On the day of the iPad launch, there was a special feeling in the air. Excitement, frustration, happiness, desperation. The people outside the Apple Store all wanted to have it, to be a part of the family. Did people know whether the iPad was great or not before they lined up outside the store?
UTS protégés scoop Microsoft awards

The challenge: to create demand for MS Office 2010 among …

UTS protégés scoop Microsoft awards

The challenge: to create demand for MS Office 2010 among tertiary students. The prize: a tantalizing paid month’s internship with Microsoft for the winning team – a resume must-have for all marketing gonna-be’s. UTS students scoop the grand prize.
Storytelling: The X factor of social media marketing

Storytelling is hard-wired into our humanity, writes …

1 video
- SURESH SOOD | WHAT IS THE CRITICAL SUCCESS FACTOR FOR SOCIAL MEDIA MARKETING?
Storytelling: The X factor of social media marketing

Storytelling is hard-wired into our humanity, writes social media researcher Suresh Sood. Businesses have to use it to move their customers and other stakeholders emotionally.
Have you heard? How marketers use word of mouth

People pick specific facts when recommending …

1 video
- LUKE GREENACRE | WORD OF MOUTH: NEW MODELS FOR MARKETERS
Have you heard? How marketers use word of mouth

People pick specific facts when recommending products, but use opinion when they are slating them. Luke Greenacre outlines research that helps marketers understand how to tame the crucial, but notorious, word of mouth.
Complex systems

A school of fish, Facebook, the North American Free Trade Agreement, a swarm …

1 video
- SURESH SOOD | WHAT ARE COMPLEX SYSTEMS?
Complex systems

A school of fish, Facebook, the North American Free Trade Agreement, a swarm of bees: complex systems thinking can help unravel the serendipity of social media marketing. UTS's Complex Systems Research Centre is using the model to predict how social media spreads information.
How can choice theory help wine marketers?

A million dollar study of consumers' wine choice …

1 video
- JORDAN LOUVIERE & RICHARD CARSON | HOW CAN CHOICE THEORY HELP WINE MARKETERS?
How can choice theory help wine marketers?

A million dollar study of consumers' wine choice tells us that our wine selection, like so much of our behaviour, can be profiled, modelled and predicted in advance. Professors Richard Carson and Jordan Louviere explain how.
Culture, sense making and identity

Cindy Carpenter from Corrs Chambers Westgarth provides a unique insight …

Culture, sense making and identity

Cindy Carpenter from Corrs Chambers Westgarth provides a unique insight into how this global legal firm approaches strategy development.
Strategy and branding

Ruud Polet, Head of Brand Marketing at ING, gives insights into the …

Strategy and branding

Ruud Polet, Head of Brand Marketing at ING, gives insights into the marketing and distribution of ING’s brand internally and externally.

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12 Results: tagged items