A sales team sits at the pointy end of any business strategy. They bring in the cash that pays the wages, and they’re the connection between you and your customers.
Two sales experts join us in the Business21c Weekly studio to consider how to get the best out of your sales talent: Cairan McGuigan, Managing Director of Strike Force Sales and Simon Harrop of Straight Ahead Sales. We explore the three p’s of sales: personality, persistence and planning, and the power of a big mortgage as motivator when you’re closing the deal.