Posts Tagged ‘Communications’

Edition 2: Branding Sydney

Friday, May 21st, 2010

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This week’s edition of Business21C Weekly continues the TEDxSydney theme, with Peter Holmes a Court, chairman of Greater Sydney Partnership (GSP). Peter is hosting the TEDXSydney after-party as part of a broader conversation about Sydney, and is working with Business21C to take the conversation online through twitter using #sydneyin6words.

GSP is a new not-for-profit organisation set up to coordinate Sydney’s presentation of itself to the world. Chaired by serial entrepreneur Peter Holmes a Court, it is sparking a conversation across Sydney about Sydney – what is it that is dearest to the hearts of Sydneysiders? What makes this city unique in a world crowded with classy, dynamic, connected, creative cities? What do you love about this place and why? Why do you choose to live here?

One of the GSP’s core projects will be to define a brand for Australia’s iconic city. Peter tells us what it means to harness community passion and community values to create a brand as recognisable as I♥NY, and as resonant as Eternity.

We talk to Peter about his career as a serial entrepreneur, what he’s done right, what he’s done wrong, and why – after a long international career – he chose to settle with his young family in the harbour city.

And we throw a challenge to devotees of Business21c Weekly: can you define Sydney in 6 words or less? Tweet your composition to #sydneyin6words as part of the broader conversation around what Sydney means to its people.

We publish a longer article about the SYDNEY? conversation here.

A bridging loan too far

Thursday, May 20th, 2010

The Sydney Harbour Bridge cost $10m. Pretty good value really until you find out the quote was for $5m. We didn’t finish paying it off until 1988. So was it a mistake? Surely not. Did anyone perform a detailed cost-benefit analysis beforehand? Probably not. I’m sure the ferry operators worked themselves up into a bit of a fizz, but apart from them everyone knew that building the Harbour Bridge was the right thing to do.

Improving our national communications infrastructure is the right thing to do. But the question is how best to do it. And it’s a bigger bet than the Harbour Bridge. When the Bridge was built in 1932 Australian GDP was $1.3bn, making the Bridge 0.8% of GDP. Our 2009 GDP is about a trillion, so at $43bn the NBN would cost more than 4% of GDP. In that case maybe a cost-benefit analysis is warranted?

Last week saw the long awaited release of the Government’s national Broadband Network Implementation Study. The 500-page report prepared by KPMG and McKinsey has drawn a lot of flack because it hasn’t performed any sort of cost-benefit analysis. Oh, and it cost $25m. That’s $50,000 per page (or two-and-a-half Sydney Harbor Bridges, how times have changed).

However, the report does not stop short of recommending funding models. It recommends the Government fund the project entirely with equity during roll-out, only bringing in private sector funding once completed. This is for two reasons; private sector investors will expect a risk premium on returns whilst the project is under construction and secondly, they may get in the way of the Government’s social agenda, namely to extend the network into seemingly unprofitable areas.

Where does the Government get the equity? Well unless I’m missing something, it borrows it. But that’s OK because the model in the Implementation Study provides a 6% return on the Government’s money, sufficient to service the debt.

But there’s a problem here. To demonstrate that 6% return, the Implementation Study uses a Discounted Cash Flow to value NBN Co, essentially placing a present day value on the cash flows the business will generate in the future (fingers crossed). The value of those cash flows is discounted for risk. The problem is the study’s authors are only using a discount rate of 9%. Well under the market discount rates for similar businesses.

And that 9% includes the so-called risk free rate, or the return you would hope to get if you put your money in bank (not an Icelandic one). So when you minus out the risk free rate the risk premium is more like 3%.

Would you say 3% is a reasonable return for taking the risk it won’t go precisely as planned? What was that quote for the Harbour Bridge again?