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This week’s edition of Business21C Weekly continues the TEDxSydney theme, with Peter Holmes a Court, chairman of Greater Sydney Partnership (GSP). Peter is hosting the TEDXSydney after-party as part of a broader conversation about Sydney, and is working with Business21C to take the conversation online through twitter using #sydneyin6words.
GSP is a new not-for-profit organisation set up to coordinate Sydney’s presentation of itself to the world. Chaired by serial entrepreneur Peter Holmes a Court, it is sparking a conversation across Sydney about Sydney – what is it that is dearest to the hearts of Sydneysiders? What makes this city unique in a world crowded with classy, dynamic, connected, creative cities? What do you love about this place and why? Why do you choose to live here?
One of the GSP’s core projects will be to define a brand for Australia’s iconic city. Peter tells us what it means to harness community passion and community values to create a brand as recognisable as I♥NY, and as resonant as Eternity.
We talk to Peter about his career as a serial entrepreneur, what he’s done right, what he’s done wrong, and why – after a long international career – he chose to settle with his young family in the harbour city.
And we throw a challenge to devotees of Business21c Weekly: can you define Sydney in 6 words or less? Tweet your composition to #sydneyin6words as part of the broader conversation around what Sydney means to its people.
We publish a longer article about the SYDNEY? conversation here.