Posts Tagged ‘Innovation’

Ph3: Three minute thesis at UTS Business

Friday, August 27th, 2010

Ph3 prize winners, from right, Richard Norman (winner), Chelsea Wise (winner, people's choice), Professor Tracy Taylor, Nicole Sutton (runner-up), Professor Stephen Taylor

Picture the scene: you’re at a party, you get chatting, things are warming up and you’re keen to impress. Then it happens. Talk turns to work. And for you work is academia. Not just any academia but you’re two years through research into a field so specialist and so obscure, that even your supervisor’s eyes glaze over when you mention it.

Yes, you may have a passion for, say, ‘the-limitation-and-distortions-of-corporate-governance-issues-in-culturally-biased-wholly-owned-subsidiaries-of-community-sport-organisations-on-societal-systems and stakeholders’, and indeed what you discover may one day change the world. But the subtle intricacies of what you love don’t always communicate over a luke-warm chardonnay at a noisy party. Let’s face it, it hasn’t been your most successful pick up line to date, has it?

To the rescue of Phd and and MPhil students around Australia comes the inaugural Three Minute Thesis competition, or Ph3 as it has been dubbed at UTS Business School, where the first-round heats were held on August the 19th.

Nine post graduate students at various stages of their research studies, representing five management, disciplines took the challenge to present a compelling and coherent summary of their theses in under three minutes. They also took on the bigger challenge of doing it with only one Powerpoint slide, and no fancy animations.

Humour aside, the event is part of an important national initiative with competitors from 32 of Australia’s universities competing for a prize of $5000 at the national final in September, at the University of Queensland. The goal of the competition is to assist research students to develop academic research and communications skills. The finals will be judged by ABC Science Broadcaster, Bernie Hobbs.

But, as the event on the 19 August demonstrated, the benefits are broad. The opportunity to listen to concisely explained summaries of some of the work that is going on around UTS Business, alone, gave participants and members of the audience a unique insight into the research depth that UTS offers.

The strength in presentation skills were as rewarding as the range of topics was varied. We heard how Bruce Wayne of Batman is the archetypal non-profit organisation, wishing to save the world, but needing a range of tools (Bat-toys), consultancy (family retainer in Bat cave) and funding (dead millionaire parents) to smooth his journey. We learned about the impact of Muslim women surf life savers on community sport and cultural exchanged, and gained an insight into how wholly owned foreign subsidiary companies structure their management control tools. And that was just for starters.

Richard Norman, a researcher from the Centre for Health Care Economics was presented with a cheque for $500 as the winner of this first-round heat. Richard’s thesis is ‘Limitations and distortions in outcome measurement in economic evaluation of healthcare’. Richard will now compete with other Phd students from around the UTS campus for the chance to represent the University at the National finals next month.

Nicole Sutton from the School of Accounting, was awarded runner up, with her thesis on ‘Management Control of research activities in Universities’. Nicole was presented with a cheque for $250. Chelsea Wise from the School of Marketing won the People’s Choice Award of $250 for her entertaining and enlightening discussion, ‘Novel specification: How do consumers cope?’

The final of the UTS leg of the competition is being held on Tuesday 31st August, at the Great Hall Level 5, UTS Tower. 5.30 for a 6 pm start.

The winner will go on to compete in the National finals the University of Queensland on 21st September, where prizes of $5000, $2000 and $1000 are up for grabs.

Participants in UTS Business Ph3 heat, on 19 August, 2010

UTS Business' Ph3 participants with Professor Stephen Taylor

Tirukumar Thiagarajah, Accounting, Exploring management control systems in the third sector

Hazel Maxwell, Leisure, Sport & Tourism, An exploration of the role of sports organisations in community development: The case of Australian Muslim women

James Wakefield, Accounting, Control and performance of wholly owned foreign subsidiaries

Richard Norman, Centre for Healthcare Economics, Limitations and distortions in outcome measurement in economic evaluation of healthcare

Chelsea Wise, Marketing, Novel specification: How do consumers cope?

Nicole Sutton, Accounting, Management control of research in universities

Christoph Hechelmann, Leisure, Sport & Tourism, Effects of social media engagement on the emotional attachment to sport sponsoring brands

Peter Sinclair, Marketing, The comparative effects of societal syndromes on knowledge discovery in new product development

Alastair Rylatt, Management, Stakeholder commitment over time

iMania or iFad?

Saturday, July 10th, 2010

From guest blogger Gabriella Lahti

http://www.vimeo.com/13201904

On the day of the iPad launch, there was a special feeling in the air. Excitement, frustration, happiness, desperation. The people outside the Apple Store all wanted to have it, to be a part of the family. Did people know whether the iPad was great or not before they lined up outside the store?

Probably not, but they believed in it. Just like lining up to receive the Lord’s Supper in church, they believed in it.

A great example of consumerism, triggered by a belief, a want, to be a part of something bigger and to be a member of the family, the iFamily.

The fear of being an outsider is more powerful than the fear of spending your whole salary on an iPad.

We have all heard it all before, but it could be healthy to go through this again:

What do these products give us, more than the thousands of applications and the access to the internet? Why do we need so many of Apple’s products and who would we be without them? Is that a scary thought?

Three years ago, Apple’s iPhone had not yet arrived on the market. The iPad was just a rumour. Since then, Apple has been spewing out new products; skinnier, smaller and with better quality each year. At least we keep telling ourselves that.

Steve Jobs gets skinnier too, you know.

Despite undergoing a liver transpant last year, Apple’s Chief Executive Officer, Steve Jobs, has frequently attended conferences, interviews and seminars to talk about new Apple products.

About a month ago at the Wall Street Journal’s D: All things Digital (D8) conference, Jobs said:

‘Apple is a company that (…) doesn’t have the most resources of everybody in the world and the way we succeeded is by choosing what horses to ride really carefully.’

He further explained that Apple’s goal is always to choose the technology that has a future.

‘If you choose wisely, you can save yourself an enormous amount of work, verses trying to do everything”, he said.

Jobs explained why Apple decided to not allow Flash on iPhones, iPods and iPads, saying it didn’t matter that 75 percent of the video on the internet was available in Flash because Flash ‘looks like a technology that had its day’.

Jobs said he was only interesting in creating products people would think were great, such as the iPad.

‘We are trying to make great products for people. So far I have to say that people seem to be liking iPads. We sold one every three seconds since we launched it’, Jobs said enthusiastically. This is Steve Jobs doing what he what he does best; he makes choices. With the iPad, he decided to save himself an enormous amount of work, verses trying to do everything, and called the iPad a great product. It was a great product and everyone needed one.

And so we swallowed the Lord’s Supper; opened our wallets and paid. At the D8 conference, Jobs said this about the future:

‘PCs are going to be like trucks. They are still going to be around. They are still going to have a lot of value… but they’re just going to be used by one out of x people.’

But I think Jobs forgot something. Jobs is not God, he is just a worm inside of an apple, eating his way through life.

As much as the people right now seem to be in some sort of hypnotised iMania mode, evolution is always going to be a fact. Sooner, rather than later, there will be a new competitor in the market who also knows which horses to ride.

A competitor who remembers the fact that people get bored easily and are drawn to new looks, feelings, flavours. Things we need and want… things to believe in.

Plus we all know, eating a rotten apple gives you a stomach ache.

Gabriella Lahti is the producer of Business21c Weekly, our regular business podcast. She is studying a Masters in Journalism at the University of Technology.

God? Or a worm in an apple?

Friday, July 9th, 2010

From guest blogger Gabriella Lahti

http://www.vimeo.com/13201904

On the day of the iPad launch, there was a special feeling in the air. Excitement, frustration, happiness, desperation. The people outside the Apple Store all wanted to have it, to be a part of the family. Did people know whether the iPad was great or not before they lined up outside the store?

Probably not, but they believed in it. Just like lining up to receive the Lord’s Supper in church, they believed in it.

A great example of consumerism, triggered by a belief, a want, to be a part of something bigger and to be a member of the family, the iFamily.

The fear of being an outsider is more powerful than the fear of spending your whole salary on an iPad.

We have all heard it all before, but it could be healthy to go through this again:

What do these products give us, more than the thousands of applications and the access to the internet? Why do we need so many of Apple’s products and who would we be without them? Is that a scary thought?

Three years ago, Apple’s iPhone had not yet arrived on the market. The iPad was just a rumour. Since then, Apple has been spewing out new products; skinnier, smaller and with better quality each year. At least we keep telling ourselves that.

Steve Jobs gets skinnier too, you know.

Despite undergoing a liver transpant last year, Apple’s Chief Executive Officer, Steve Jobs, has frequently attended conferences, interviews and seminars to talk about new Apple products.

About a month ago at the Wall Street Journal’s D: All things Digital (D8) conference, Jobs said:

‘Apple is a company that (…) doesn’t have the most resources of everybody in the world and the way we succeeded is by choosing what horses to ride really carefully.’

He further explained that Apple’s goal is always to choose the technology that has a future.

‘If you choose wisely, you can save yourself an enormous amount of work, verses trying to do everything”, he said.

Jobs explained why Apple decided to not allow Flash on iPhones, iPods and iPads, saying it didn’t matter that 75 percent of the video on the internet was available in Flash because Flash ‘looks like a technology that had its day’.

Jobs said he was only interesting in creating products people would think were great, such as the iPad.

‘We are trying to make great products for people. So far I have to say that people seem to be liking iPads. We sold one every three seconds since we launched it’, Jobs said enthusiastically. This is Steve Jobs doing what he what he does best; he makes choices. With the iPad, he decided to save himself an enormous amount of work, verses trying to do everything, and called the iPad a great product. It was a great product and everyone needed one.

And so we swallowed the Lord’s Supper; opened our wallets and paid. At the D8 conference, Jobs said this about the future:

‘PCs are going to be like trucks. They are still going to be around. They are still going to have a lot of value… but they’re just going to be used by one out of x people.’

But I think Jobs forgot something. Jobs is not God, he is just a worm inside of an apple, eating his way through life.

As much as the people right now seem to be in some sort of hypnotised iMania mode, evolution is always going to be a fact. Sooner, rather than later, there will be a new competitor in the market who also knows which horses to ride.

A competitor who remembers the fact that people get bored easily and are drawn to new looks, feelings, flavours. Things we need and want… things to believe in.

Plus we all know, eating a rotten apple gives you a stomach ache.

Gabriella Lahti is the producer of Business21c Weekly, our regular business podcast. She is studying a Masters in Journalism at the University of Technology.

Edition 8: Young entrepreneurs shape the future

Friday, July 2nd, 2010

Business21C Weekly is now available through the iTunes Podcast directory
Alternatively, to subscribe directly via iTunes on your computer, go to the Advanced menu in iTunes and select Subscribe to Podcast. Then paste the following URL: http://www.business21c.com.au/podcasts/feed

Take a young person with a great idea, add a desk, broadband connection, printer and access to a kettle. Set them to work in a room full of people who think like them, and stir in mentorship, business coaching and a heap of networking. What can’t such a group of young dynamic business, arts and social entrepreneurs come up with? This is what business start-up incubator, Vibewire, is all about. And Mary Nguyen is passionate about it.

She joins us at Business21C Weekly to talk about young entrepreneurs. Mary Nguyen is on the board at Vibewire, a non-profit organisation that supports young people to shape their world through media, arts and entrepreneurial opportunities.

We also are also joined by Alfred Lo. Alfred is entrepreneurship in action. As co-founder and director of Axle8.com, in partnership with Jin Liew, Alfred has just launched a social platform for real time geolocation messaging and discovery. What? It’s an app that lets you know what is going on in venues and businesses around where you are, now and its coming to an iPhone near you, soon. Alfred takes us through some of the highs and hurdles of life in a tech start up; a life Alfred clearly loves.

Brand Karma: What Matters in 6 Words

Tuesday, June 22nd, 2010

• What kind of a world do you want to live in? What kind of a world do you want to leave your kids?

• Should we lie in the marketing-made bed of unsustainable consumerism, or do something different?

• Can brands really be a force for good?

Tweet your answers to these questions in just six words – using the hashtag #whatmattersin6 – to be part of a global conversation being facilitated at the Cannes Advertising Festival by Craig Davis, Chief Creative Officer of Publicis Mojo.

These questions – and more importantly, creative solutions to them – will provoke robust discussion in the Palais at the Cannes International Advertising Festival on Wednesday June 23, when creative leaders Dave Droga and Craig Davis are joined by Phil Rumbol (marketer and global advertising leader, Cadbury plc).

Their interactive session What Matters Now? will examine whether advertising and marketing can help create a sustainable future. And it will look at some emerging tools that point to how.

One of the tools is www.BrandKarma.com, the world’s first brand-centric social media platform and an idea that Craig Davis, the site’s founder, believes is central to the continued relevance and potency of any brand.

‘Brands are the currency of our industry. They are also the $2 trillion public face of the economy, and they are becoming compelling content in and of themselves. This makes them both more interesting – and powerful – than marketing gives them credit for,’ says Davis.

The premise behind BrandKarma.com is the idea that how brands behave and treat their stakeholders is a source of intense interest to the people formerly known as consumers. People understand not only that their purchasing decisions have consequences, but also that by sharing and mobilising their opinions around brands, they can positively influence the trajectory of business.

In recognising that it’s in all of our interests to help brands be a force for good, What Matters Now? will encourage participants to be part of the dialogue, and part of the solutions.

What matters now to you? Tweet us in just 6 words.

Edition 5: The World Economic Forum

Friday, June 11th, 2010

Business21C Weekly is now available through the iTunes Podcast directory
Alternatively, to subscribe directly via iTunes on your computer, go to the Advanced menu in iTunes and select Subscribe to Podcast. Then paste the following URL: http://www.business21c.com.au/podcasts/feed

In this edition of the Business21C Weekly we talk to Adrian Monck, Managing Director of the World Economic Forum and his former colleague Gay Flashman, CEO of digital communications agency, Formative.

We pushed our friendship with Adrian Monck to the limits by dragging him into the Business21C Weekly studio the day after his hugely successful evening at the Sydney Opera House, An Evening in Davos to continue the conversation. What is the World Economic Forum? Where is Davos? And who is Davos-man? (He is rarely a woman, it seems). Finally, how do we get onto the Davos guest list?

Every year 2,500 world leaders in business, in government, in academia and the arts gather in a mid-sized Swiss ski resort. The code is, leave your entourage at home and check your ego in at the door. However powerful you are, the person behind you in the queue for lunch is probably President of a larger country, a bigger company, or has more Nobel prizes to his (or possibly her) name.

What gets done? What global issues are on the agenda? What is the Davos magic? What else is in the World Economic Forum’s portfolio of activities? And who sorts out the accommodation when there are more presidents in town than the town has presidential suites?

Gay Flashman, experienced broadcast journalist turned social media mover, and former colleague of Adrian’s at Channel 5 in the UK, turns the conversation to the 1.5 million Twitterers that follow the WEF. What can other businesses learn from the WEF social media strategy. And what is stopping them?